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Partner Type
  • Technology
Agency Service Lines
  • Not Applicable
Technical Partner Category
  • Analytics & Attribution
  • Call Tracking

Turn everyday conversations into growth.

Automatically send calls, SMS, form, and chat activity from CTM into Freshpaint. This will allow healthcare and enterprise marketing teams to unify attribution and performance tracking without manual work or engineering support.

Freshpaint and CTM

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI.

Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results.

Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

Use Cases

A healthcare marketing team uses Freshpaint to manage HIPAA-compliant analytics

User goal: Capture all patient engagement touchpoints, including calls and texts Result: CTM activity automatically flows into Freshpaint, enabling complete attribution across channels

A marketing ops team wants to eliminate manual reporting workflows

User goal: Stop exporting and uploading CSVs Result: Automated data streaming replaces manual processes, reducing errors and saving time

A performance marketer wants better campaign optimization insights

User goal: Understand which campaigns drive calls, not just clicks Result: Rich CTM event data improves attribution accuracy and optimization decisions

Media

Clients

UNC Health
HonorHealth

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