Mediate.ly

We boost upper-funnel visibility, accelerate lead generation, and maximize every media dollar with technology powered by seriously smart people.

We lean into AI. Yes, of course we do. But be careful with the buzzword being thrown around. Biddable media has used elements of AI, machine learning specifically, for 15+ years. The difference isn’t that we use AI. It’s that we evolve it. Refining our internal processes, optimization models, and innovation stack every quarter to be sure our clients are making an impact on their patients.

Our edge:

• Deep healthcare audience and market intelligence
• AI-enhanced planning, pacing, and performance modeling
• Real-time optimization with human oversight
• Healthcare vertical expertise and consultative strategy
• White-glove service with measurable accountability

Omnichannel? Of course. Data-driven? More buzzwords. Of course we are, and so are others. But our distinction is our people: curious, accountable, and relentless about finding the most efficient path from audience to action to conversion.

1. Deep Demand-Gen Expertise That Elevates Freshpaint

Freshpaint’s CDP does more than safeguard data, it fuels compliant, full-funnel demand generation that Mediate.ly activates across the patient journey, moving audiences from awareness to action.

2. Data-Driven DNA That Proves ROI

Freshpaint's clean, compliant healthcare data into the media ecosystem and Mediate.ly's syndicated research, HCP and patient propensity modeling demonstrates that Freshpaint is more than infrastructure and Mediate.ly more than just a media partner, but drives measurable conversions, improved ROAS, and transparent attribution.

3. Proven Results That Increase Stickiness

Mediate.ly’s decade-long client retention proves that when compliant data meets disciplined media execution, healthcare systems achieve sustained results. This strengthens Freshpaint’s long-term adoption within complex organizations by tying performance directly to the media data they already trust.

4. Healthcare-Specific Compliance & Transparency

Freshpaint protects healthcare data. Mediate.ly ensures that protection extends into paid media activation through HIPAA-safe targeting, performance tracking, and transparent reporting. The partnership positions Freshpaint not simply as a compliance platform, but as a catalyst for compliant advertising outcomes.

5. Senior Talent That Adds Credibility

Together, Freshpaint and Mediate.ly deliver more than compliant data flows and campaigns in market. Healthcare marketers gain access to Fortune 100-tested media specialists and senior leadership oversight, ensuring strategy, activation, and accountability at every stage. This added expertise reinforces credibility with Executive Healthcare Marketing teams.

6. Full-Funnel, Omni-Channel Execution

Freshpaint unifies data. Mediate.ly activates it across CTV, DOOH, paid search, social, traditional and experiential, delivering seamless, end-to-end, compliant data-to-media execution. With full-scope deployment capabilities, Freshpaint clients can confidently engage Mediate.ly as an AOR partner for healthcare growth.

7. Purpose-Driven Alignment

Both organizations share a mission: connecting patients with care. By pairing privacy-first infrastructure with mission-driven media execution, healthcare organizations reach the right prospective patients at the right time — safely, effectively, and at scale.