MNTN

MNTN is a performance-focused CTV advertising platform built to help marketers drive measurable results on television. It combines premium streaming inventory with transparent reporting and real-time optimization to make TV advertising faster, more efficient, and accountable.

MNTN’s integration with Freshpaint lets healthcare brands run and measure high-performing, HIPAA-compliant CTV campaigns. Now you can advertise with confidence and capture the performance insights you need—without ever compromising sensitive client data.

It’s patient privacy and performance marketing, finally in sync.

How it works:

1) Activate the Integration: Healthcare companies can activate their Freshpaint account by connecting their MNTN account within MNTN’s Integrations Marketplace.

2)Launch Campaign: Once launched, impression data is sent to Freshpaint every time someone sees your commercial, along with a generic, unique identifier - not tied to a person.

3) Attribution Happens in Freshpaint: Freshpaint matches the ad impression to user behavior on your site using data only Freshpaint has. They determine which ads led to conversions.

4) Raw Conversions are Sent Back to MNTN: Freshpaint sends these conversion events (with the same unique impression ID) back to MNTN. MNTN processes them further and syncs them into your reporting.

5) Measure Results: Healthcare marketers will see the conversions right in their MNTN reports, so they can see and measure the impact their CTV campaigns have in real-time.